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Global TV Shipments: China Down, Exports Up (Q4 2025)

2026-05-07
Omdia (Mar 8, 2026) — Global TV shipments held flat at 61.5 million units in Q4 2025, despite a 25.3% YoY drop in China’s domestic sales (due to subsidy cuts and early upgrades).

  • Export bright spots: North America (+4.7% YoY), Western Europe (+3.2%), Latin America (+12.5%), Middle East & Africa (+9.4%).
  • Chinese brands offset domestic weakness by expanding in emerging markets.
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News Details
Home > News >

Company news about- Global TV Shipments: China Down, Exports Up (Q4 2025)

Global TV Shipments: China Down, Exports Up (Q4 2025)

2026-05-07
Omdia (Mar 8, 2026) — Global TV shipments held flat at 61.5 million units in Q4 2025, despite a 25.3% YoY drop in China’s domestic sales (due to subsidy cuts and early upgrades).

  • Export bright spots: North America (+4.7% YoY), Western Europe (+3.2%), Latin America (+12.5%), Middle East & Africa (+9.4%).
  • Chinese brands offset domestic weakness by expanding in emerging markets.