Global TV Shipments: China Down, Exports Up (Q4 2025)
2026-05-07
Omdia (Mar 8, 2026) — Global TV shipments held flat at 61.5 million units in Q4 2025, despite a 25.3% YoY drop in China’s domestic sales (due to subsidy cuts and early upgrades).
Export bright spots: North America (+4.7% YoY), Western Europe (+3.2%), Latin America (+12.5%), Middle East & Africa (+9.4%).
Chinese brands offset domestic weakness by expanding in emerging markets.
Global TV Shipments: China Down, Exports Up (Q4 2025)
2026-05-07
Omdia (Mar 8, 2026) — Global TV shipments held flat at 61.5 million units in Q4 2025, despite a 25.3% YoY drop in China’s domestic sales (due to subsidy cuts and early upgrades).
Export bright spots: North America (+4.7% YoY), Western Europe (+3.2%), Latin America (+12.5%), Middle East & Africa (+9.4%).
Chinese brands offset domestic weakness by expanding in emerging markets.