Despite frequent promotions by e-commerce platforms, the TV industry is facing the pressure of rising costs. Due to the increase in prices of memory, display panels, and precious metals, the manufacturing cost of TVs has significantly increased. For example, the contract price of 4GB DDR4 memory commonly used in 4K TVs has quadrupled in the past year. TrendForce predicts that since the current cost structure can no longer support the previous low-price strategy, an increase in retail prices for new TV models is inevitable, posing a challenge to the profit margins of major brands
Despite frequent promotions by e-commerce platforms, the TV industry is facing the pressure of rising costs. Due to the increase in prices of memory, display panels, and precious metals, the manufacturing cost of TVs has significantly increased. For example, the contract price of 4GB DDR4 memory commonly used in 4K TVs has quadrupled in the past year. TrendForce predicts that since the current cost structure can no longer support the previous low-price strategy, an increase in retail prices for new TV models is inevitable, posing a challenge to the profit margins of major brands
